Novuhair Supports Alopecia Areata Awareness in Celebrating Inner Strength



September marks the month-long commemoration of Alopecia Areata awareness worldwide. Alopecia areata is a condition when hair loss occur due to faults in the immune system attacking the hair follicles which results in partial or total loss of hair on the head and other parts of the body.



Leading this year’s celebration in the country is Alopecia Philippines, a group founded by singer and songwriter Abby Asistio in 2012. She has been championing the cause of empowering citizens with this condition.

Like her, I'm also suffering from severe hairloss. We realized it since I was in highschool so I always kept my hair short. They keep on telling me that stress causes it. But until today I still shed hair. It's quite depressing to see lumps of hair everyday. I'm trying natural ways and home remedies but I feel like they're not enough. I fear one day that I would just touch a bald spot on my head.



Abby is no stranger to alopecia, having been diagnosed with alopecia areata since she was four years old. Abby’s decision to come out in public with her condition was a major turning point in her life.

On September 2012, Abby decided to start an online campaign in time with Alopecia Awareness Month by inviting family and friends to pose with the double “A” (inverted “V”) sign using their fingers on the photo sharing site, Instagram. It quickly caught on and Abby was overwhelmed by the response from netizens, with over a thousand photo contributions to date.



This paved the way for the beginnings of Alopecia Philippines. It aims to raise awareness about alopecia and correct common misconceptions and perceptions about it, provide encouragement to people afflicted with it, and create an online support community for them.
 What started out as a group of ten is now more than 300 members strong and its Facebook page – Alopecia Areata Awareness, draws followers from all over the world.

I used to not be bothered about hairloss, but until you see that your hair is thinning you'll be scared of waking up the next day with a patch on the head.


It's good to hear that Novuhair has been supporting the cause for Alopecia Philippines through Abby Asistio. Abby have been using the brand continuously since March 2013 and she has only praises to share using the product.

Nature has provided a safe and effective answer to hair loss and scalp disorders. Novuhair is the only topical scalp lotion in the market that has the highest concentration of natural ingredients, FDA-certified and ACD-compliant. It is a homegrown, proudly Philippine-made product that is globally competitive.


Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide.
 For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, Instagram: @NovuhairOfficial and follow it on Twitter at @NovuhairNatural. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Abby Asistio Alopecia Awareness Youtube Link: https://youtu.be/18z01PGOW0w

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