Jul 9, 2016

Style Up! SM x Aimee Song

The It Blogger Aimee Song came is the new ambassador of SM Store!
Last week, top fashion bloggers and writers gathered at SM Makati to an exclusive meet and greet with Aimee !

SM Makati Style Up campaign launches its new brand ambassador Aimee Song.  

Aimee is of Korean descent, but she grew up in LA.
She started blogging on her personal blog, Song of Style since 2008 just to blog about interior design. But when she started to gain positive response on her outfits, she began to incorporate her fashion into the blog.  Her style is fun, colorful, and easy-going that's why readers could easily relate to her. In fact I really lover her choice of colors! Very classy!

Interior designer and It blogger Aimee Song is now the new face of SM Makati. 

She has inspired a lot of fashion bloggers, even here in the Philippines! 
Some of the bloggers I saw were Lauren Uy, Patricia Prieto, Tricia Gosingtian, and Camille Co! Top magazine editors and writers were also there.

This set-up of the stage and photo op is so perfect for event! 

I was live Instagramming the event so if you've followed me on Instagram you have seen this pic with one of my first fashion blogger inspiration! Nonetheless, I think Camille Co is like the Aimee Song counterpart in Philippine fashion blogging since they both have the same style and awesome designing jobs outside blogging.

Like Aimee, The SM Store in Makati is all about celebrating everyone’s personal style.

Follow The SM Store on Snapchat (smstore), Facebook (facebook.com/TheSMStore), and Instagram (@thesmstore) for updates on the SM x Aimee Song collaboration.


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